April 15th, 2022

One of the main things that drew me to RabbitHole six months ago was the opportunity to lead content initiatives in a decentralized manner. It was something I had never done before but had been thinking a lot about, and I was excited to take on the challenge.

Why decentralize content?

The reason I think it’s important to decentralize content is simple: If we want to build a future version of the web that serves everyone around the world, then we need to understand the perspectives of the different representative groups we want to benefit from this.

No matter how objective we try to be as writers and journalists, there are inherent biases within all of us - many of which we are not even aware exist. Our personalities, lived experiences, and upbringings all contribute to our conscious and unconscious biases. Since there is no way for us to remove our personalities, lived experiences, and upbringings from our conscience, the only way to “solve” for these biases is to give everyone an opportunity to speak and be heard.

April 8th, 2022

Yesterday I sent out a tweet asking if anyone is hiring for certain non-technical roles in Web3, and I got an overwhelming number of responses in the comments and messages in my DMs.

To make it easier for job-seekers to find what they’re looking for, I sorted through the comments and DMs and compiled a list of job openings by function.

Before we get into that, I wanted to highlight a few observations I made from all the messages I received over the last 24 hours and from my past experiences looking for and hiring for various marketing and media roles.

October 25th, 2021

Like many things in the crypto world, $INK DAO found its humble beginnings in a shitpost on Twitter dot com that quickly escalated into a group of 10 people getting ERC-721 tattoos and calling themselves a DAO.

What started as a joke...

On September 13, 2021, I saw Andrew Wang RT a photo of @anloremi with an ERC-721 tattoo. I ended up RTing that and asking if anyone wanted to get tattoos in NYC the following week during Messari Mainnet - mostly as a joke and not expecting anyone to actually respond.

October 25th, 2021

One year ago, I learned about Web3 for the first time when Matt Gould became my newest client at the content marketing agency I was working at. Matt hired us to help him start a podcast for his company, Unstoppable Domains, which we would call The Unstoppable Podcast. Today we released Episode 100 of the podcast.

As was custom practice with all of my clients, I offered to co-host or moderate the first few episodes with Matt until we were able to get a rolodex of guests lined up. If his goal was to educate normies about crypto, who better to ask him really basic questions about crypto than a normie like myself? Luckily, he agreed.

For the first few episodes, we talked about basic Web3 topics, like “what is the decentralized web?” and “what is DeFi?”

June 18th, 2021

As we move from Web2 to Web3, we’ll see a shift toward a more creator-centric economy. In this ecosystem, creators will no longer sit at the bottom of the totem pole picking up scraps leftover by corporate giants but will instead be able to earn in full and instantaneously for their work.

The convergence of the creator economy and DAOs is where the magic happens. The decentralized, non-hierarchical structure of DAOs serves as a turbo boost to propel the creator economy (which is mostly theoretical right now) into reality.

The problem with the current (lack of) creator economy

After I quit my job as an attorney to travel the world in 2017, I became a travel blogger and Instagram influencer to pay the bills while not having a “real” job. I got a nice camera, leveled up my photography skills, spent hours each day trying to build my social media following, and learned the latest marketing strategies for building an online following.